In this engaging discussion, Rob Smith, an Assistant Professor of Marketing at Tilburg University, dives into the intriguing concept of hedonic adaptation, revealing why our pleasures often diminish over time. He explores the psychology behind deprivation, narcissism, and cult dynamics, shedding light on how insecurity can lead to manipulative environments. The conversation also touches on the complexities of pursuing long-term happiness versus short-term gains and the importance of gratitude and personal growth in fostering lasting fulfillment.