Rob Rich

In a thought-provoking discussion, Kate Gulliver, CFO of Wayfair, and Rob Rich, CEO of Optical Foundry, share their insights on navigating the turbulent waters of tariffs. They delve into the financial strategies necessary for adapting to rising costs, particularly the staggering 46% tariff on goods from Vietnam. The conversation also touches on the challenges of maintaining brand identity and profitability in a changing market. Both leaders emphasize the importance of supplier relationships and customer satisfaction as critical components for success in an evolving economic landscape.