Rob (Pilothouse)

In this engaging discussion, Rob from Pilothouse, an Amazon team lead specializing in growth strategies, explores how brands can integrate Amazon into their overall growth plans. He highlights the importance of computing real contribution margins and suggests small tweaks, like packaging adjustments, to optimize FBA fees. Rob also delves into effective customer acquisition tactics on Amazon and the significance of tracking key metrics to validate loss-leading campaigns. Plus, he offers insights on leveraging Amazon DSP for demand generation and optimizing listings for AI assistants.