Rob Palmer, a seasoned powerlifter and strength & conditioning coach with numerous titles, shares his expert insights on bench press performance and strength training. He discusses the importance of a supportive strength culture and lessons learned from his rugby coaching days. Rob highlights common mistakes in training, the multifactorial approach to programming, and the significance of assessing an athlete's limits. Additionally, he reflects on his own powerlifting journey and introduces 969 strength, a concept fostering enhanced strength training.