Rob Levin

Rob Levin, co-founder of Work Better Now and author of The New Talent Playbook, dives into the talent crisis affecting small businesses. He explains that recent layoffs don’t necessarily yield the right hires for smaller firms. Levin highlights the importance of a purposeful company culture and effective employer branding to attract talent. He advocates for paying competitive wages and emphasizes upskilling and internal mobility over mere salary increases. Additionally, he champions remote work, urging a focus on outputs rather than physical presence.

Rob Levin, co-founder of Work Better Now and author of The New Talent Playbook, dives into the world of offshore talent. He discusses the types of roles that can be effectively filled by remote workers, challenging common misconceptions against them. Rob provides insights on leveraging virtual assistants to enhance efficiency in contracting businesses. He also emphasizes the importance of English proficiency, the adaptation of recruitment practices post-pandemic, and the role of technology in optimizing operations, offering a fresh perspective on talent management.

Rob Levin, Chairman and co-founder of Work Better Now, is a nearshoring expert helping businesses thrive with top Latin American talent. He discusses the current U.S. talent shortage and how nearshoring addresses hiring gaps while enhancing cultural alignment and loyalty. Rob highlights popular roles filled through his company, such as executive assistants and marketing support. He also reveals how AI training boosts productivity and efficiency, making operational tasks easier for business leaders to focus on strategic growth.