In this discussion, Kate Drew, a fintech research expert, Aditi Subbarao, specializing in enterprise search, and Rob Haslingden, focused on improving SME finance access, explore some hot industry topics. They delve into the launch of WhatsApp Pay for 500 million users in India, analyzing its competition and regulatory hurdles. The group also highlights a staggering 45% surge in fintech ad spending and the challenges that smaller firms face. Additionally, they touch on initiatives like the Besiktas Super App and the vital role of data in supporting SMEs.