Rob Gonzalez

Rob Gonzalez, Co-founder and CMO of Salsify, shares insights from his journey in the SaaS world, emphasizing the importance of timing and experience for founders. He discusses how to navigate customer segmentation and identifies when to turn down clients. Rob delves into effective pricing strategies that promote upselling and expansion, highlighting the need for a frictionless initial experience. Additionally, he talks about the right ways to implement and onboard partner programs, and the crucial elements of successful change management in e-commerce.