Rob Giglio, Chief Customer Officer at Canva with over 20 years in tech leadership roles, shares invaluable insights from his experiences at HubSpot and DocuSign. He discusses the importance of concept testing in B2B marketing and how to apply consumer product strategies to enhance engagement. The conversation also emphasizes cultivating loyalty, the power of simplicity in messaging, and the challenges of leading remote teams. Rob's take on transitioning enterprise customers reveals the need for authentic, human-centered marketing in the evolving landscape.