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Rob Ertmann
CEO of Mo'Bettahs, a fast-growing Hawaiian-style restaurant chain. He joined Mo'Bettahs in 2021 and has overseen significant growth of the brand.
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Jul 2, 2025
• 22min
The story behind the fast-growing restaurant chain Mo'Bettahs
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Rob Ertmann, CEO of Mo'Bettahs, shares insights on the rapid rise of this Hawaiian-style restaurant chain. He explains the brand's impressive 30% system sales growth and discusses the challenges of maintaining quality while expanding. The conversation dives into the vital role of general managers in sustaining brand culture and the impact of social media on consumer dining trends. Ertmann also highlights the balance between cautious growth and adapting to market demands, making for an engaging discussion on innovation in the restaurant industry.
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