Rob Durant

In this insightful discussion, top global sales coach Keith Rosen and Rob Durant, CEO of US Operations for the Institute of Sales Professionals, tackle the evolving landscape of sales. They highlight the importance of ethical standards and effective training in building trust with buyers. Key topics include the crucial role of certification in elevating the profession and the shift toward more adaptable sales processes. The conversation also delves into the significance of understanding one’s purpose, tying personal values to sales success.