Rob C. Wolcott

Authors Rob C. Wolcott and Kaihan Krippendorff discuss the proximity revolution, showcasing how digital technologies are revolutionizing industries by bringing custom products and services closer to consumers. They explore examples like vertical farming and on-demand 3D printing, highlighting the impact on sustainability and customer personalization. The conversation also delves into the strategic implications for businesses, emphasizing the importance of visionary thinking and practical applications.