Rob Arnold, President of Advanced Spirits and Barrel Hub, is on a mission to modernize the wholesale bourbon marketplace. He shares his journey from a microbiology background, creating a unique yeast strain for TX Whiskey, to launching an online portal that simplifies barrel trading. Rob addresses the historical challenges in the brokered market, emphasizing the need for transparency and accessibility. He discusses the impact of COVID-19 on the whiskey industry and his passion for educating others about the science behind bourbon production.