Rob Anderson

CRO at TitanX, previously built outbound programs at Docebo and Gong. Focuses on systems-level thinking and the Three E Model: Effort, Efficiency, and Effectiveness.

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Jun 17, 2025 • 42min

Rob Anderson on Fixing the Grenade Toss: Systems That Push SDRs Beyond Just Booking Meetings

Rob Anderson, CRO at TitanX and former outbound strategist at Docebo and Gong, shares invaluable insights on optimizing sales development. He introduces the Three E Model—Effort, Efficiency, and Effectiveness—for managing SDRs beyond just booking meetings. Rob discusses the evolution of outbound sales strategies, emphasizing the shift to phone-first outreach and the power of client stories. He also explores the role of AI in optimizing BDR capacity and how centralized list-building can enhance sales productivity.

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