Rizwan Ahmad

Rizwan Ahmad, a Professor of Sociolinguistics at Qatar University, dives into the intriguing world of Arabic signage across Qatar, Pakistan, Bangladesh, and India. He discusses how Arabic is used in public spaces, influencing cultural identity and sociolinguistic dynamics. Rizwan highlights the challenges of non-standard Arabic spellings and their implications for learners. He also explores the nuanced relationship between language and identity, particularly how Arabic shapes cultural perceptions in non-Arabic-speaking regions, fostering unique identities and religious significance.