Riya Grover

Riya Grover, CEO of Sequence, delves into B2B revenue models & pricing strategies. They discuss challenges in managing hybrid pricing models, adoption of usage-based pricing, & unifying quote-to-cash process. Sequence simplifies revenue processes by integrating CPQ billing & rev recognition, emphasizing RevOps teams' rising trend.

Riya Grover, Co-founder and CEO of Sequence, an AI-native revenue platform, shares her journey from investment banking to launching a startup. She discusses the challenges of automating quote-to-cash processes, detailing how AI agents can transform finance workflows by reading contracts and generating invoices. Riya reflects on her recent Series A funding success, highlighting the importance of customer feedback and team quality. With insights into standing out in the competitive AI landscape, she offers valuable advice for aspiring founders.