Riki Inge, the founder of Rikrack Embroidery, shares her journey from in-house artist to successful entrepreneur, launching unique embroidery kits that sold out in just three days. She discusses the hurdles that came with her rapid success, such as packaging and fulfillment issues. Riki emphasizes the importance of intentional outsourcing to streamline her business and offers insights into balancing family life with her growing career. Listeners will be inspired by her commitment to authenticity and her strategies for navigating the wholesale market.