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Rik Haandrikman
VP of Growth at RevenueCat with deep experience in developer-focused go-to-market, sales incentives, and event-driven developer relations strategies.
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Nov 21, 2025
• 39min
How RevenueCat tore up the sales playbook, with Rik Haandrikman
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Rik Haandrikman, VP of Growth at RevenueCat, shares insights on revolutionizing sales strategies tailored for developers. He discusses how removing commission-driven incentives fosters genuine customer relationships. Rik highlights the importance of aligning sales goals with long-term success and nurturing customer lifecycles. He emphasizes the power of compelling events for driving engagement and building trust, advocating for active participation in community meetups and conferences. Discover his unique approach to make connections and inspire engineers.
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