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Ricky Joshi

Co-founder of Saatva, a vertically integrated e-commerce luxury mattress and bedroom company. He led Saatva's growth to become the seventh-fastest-growing privately held retailer in the U.S. and a $400M brand.

Best podcasts with Ricky Joshi

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Jun 8, 2023 • 37min

028: How Saatva Disrupted the Mattress Industry and Built a $400M Brand with Ricky Joshi

Ricky Joshi, co-founder of Saatva, a luxury mattress brand worth $400M, shares his innovative approach to disrupting the mattress industry. Instead of following the typical online model, he embraced white glove delivery and physical storefronts. Ricky discusses how he decides on new store locations and product lines, leveraging the marketing efficiency ratio for strategic growth. He also reveals how Saatva has doubled its Average Order Value while maintaining excellent customer service and why international expansion wasn't in their plans despite significant U.S. success.