Ricky Dickson, the retired CEO of Blue Bell Ice Cream, shares insights from his 40+ year journey leading the iconic brand. He discusses the importance of quality, innovation, and customer feedback in the competitive ice cream market. Dickson opens up about overcoming the Listeria outbreak crisis, emphasizing safety and rebuilding trust. He also reflects on how his faith has provided peace during challenges, stressing the value of consistency and a strong cultural foundation in leadership.