Rick Song
Co-founder and CEO of Persona, an identity verification platform. Before Persona, he worked on identity fraud and risk products at Square.
Top 3 podcasts with Rick Song
Ranked by the Snipd community
20 snips
Aug 11, 2025 • 60min
He thought his startup would fail—then grew to $100M ARR. | Rick Song, Co-founder of Persona
Rick Song, co-founder of Persona, transformed a casual project into a $100M ARR unicorn—all while believing it might fail. He shares how his low expectations fueled success and why early-stage startups should avoid hyper-optimization. Rick discusses unconventional fundraising tactics, raising $2.4M without trying, and the essential mindset for overcoming challenges. His insights into identity verification technology and the importance of resilient partnerships provide a fresh perspective for any founder navigating the startup journey.
Nov 9, 2023 • 45min
Persona: Solving Identity Verification
Rick Song, co-founder and CEO of Persona, discusses the evolution of identity verification, consolidation and innovation in the identity space, limitations of a pure digital approach to physical identity, and the importance of self-discovery in the business world.
May 8, 2025 • 1h 15min
From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)
Rick Song, co-founder and CEO of Persona, shares insights from his journey transitioning from a secure role at Square to launching a game-changing identity verification platform. He discusses the importance of skepticism in shaping early strategies and explores the challenges of scaling in competitive markets. The conversation also highlights unexpected customer validations, evolving pricing strategies, and lessons learned from his co-founder. Rick emphasizes the critical nature of product-market fit in an AI-driven world and the value of strong partnerships in entrepreneurship.
