Rick Egan

Owner of Riviera Marketing and a buyer-side CTV practitioner who provides the advertiser perspective on measurement, budget allocation, and tactical challenges in CTV adoption.

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Oct 1, 2025 • 41min

CTV Thriving, Confusing, and Ready for Clarity with Keynes Digital & Riviera Marketing

Join Dan Larkman, CEO of Keens Digital, and Rick Egan, owner of Riviera Marketing, as they dive into the complexities of Connected TV advertising. They discuss the challenges brands face in this fragmented space, emphasizing the importance of understanding infrastructure alongside data. The duo shares insights on measuring ROI and the risks of poorly allocated budgets, while also highlighting the burgeoning opportunities for mid-market brands. Plus, they address the role of Amazon's DSP and the future focus on measurement and trust in CTV.

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