Rick Dronkers

Rick Dronkers, founder of Data to Value and a data and analytics expert, dives deep into the evolving role of Google Analytics 4 (GA4) and Customer Data Platforms (CDPs). He discusses the integration capabilities of GA4 and the concept of composable CDPs, which allow for enhanced customer insights. Rick also unpacks the implications of the sunset of Google Optimize, addressing the challenges companies face when implementing CDPs. Lastly, he emphasizes the importance of data activation in modern marketing strategies.