Richie Serna, CEO and Co-Founder of Finix, shares his journey from Southern California to shaping payment processing for e-commerce. He discusses the complex landscape of payments, emphasizing the need for customer-centric product development. Richie shares valuable fundraising lessons and the significance of building trustworthy partnerships in fintech. He also highlights challenges faced by Latino entrepreneurs and the potential of stable coins in the payments environment, showcasing how diverse leadership can drive innovation.