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Richie Meldrum

Brand strategist, consultant, and educator with expertise in bridging strategy and design to create impactful brands. He runs the Bare Brand Strat program, teaching practical brand strategy.

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Dec 17, 2024 • 1h 7min

S05.EP20 - Bridging Strategy and Design with Richie Meldrum

Richie Meldrum, a distinguished brand strategist and educator, shares his journey from copywriting to impactful branding. He discusses the vital connection between strategy and design, emphasizing how aligned branding fosters cohesive identities. Richie's insights on collaborating effectively between designers and strategists are invaluable. He also explores the importance of understanding target audiences, the role of storytelling in brand identity, and the need for research in developing strong branding strategies.