In this discussion, Richard Schulman, a high-achieving real estate agent with a record of $165 million in annual sales, shares his innovative "Trader Joe’s rule" for relationship building. He emphasizes valuing connections over marketing dollars, highlighting how a simple coffee can cultivate trust and friendship. Richard also discusses the importance of following up and treating personal time like financial investments. This masterclass on client engagement reveals secrets to thriving through referrals by nurturing genuine relationships.