Richard Russell

Richard Russell, an OKR and leadership coach known for guiding scale-ups, discusses his insightful analogy of a business as a machine. He breaks down the crucial activities of designing, building, and running a successful business. Richard emphasizes the importance of OKRs and KPIs, the roles of people in these processes, and the need for a weekly business review to track metrics effectively. He advocates for a pragmatic approach to strategy, reminding leaders to engage teams and adapt frameworks for their specific business needs.