In a fascinating discussion, Richard Rivera, a veteran sales leader and author of The Champion Cell, explores the critical concept of bias for action among sales champions. He reveals four champion types: Complacent, Teaser, Protector, and Transformer, and shares strategies for effectively engaging each. Rivera emphasizes the importance of champions not just having influence but actively supporting sales efforts. Discover how innovation appreciation and action bias define these champions and how to navigate their tendencies for successful deals.
