undefined

Richard Kirk

Chief Strategy Officer at EssenceMediacom UK, expert in advertising, communications, and media planning. Played a key role in Thinkbox's Profitability 2 research.

Best podcasts with Richard Kirk

Ranked by the Snipd community
undefined
Nov 5, 2024 • 24min

Optimizing Your Media Mix with Richard Kirk

Richard Kirk, Chief Strategy Officer at EssenceMediacom UK and an expert in media planning, joins the discussion. He reveals that brands are overspending on social media, advising a significant budget shift towards TV. Kirk emphasizes the delayed impact of advertising, suggesting that 60% of effectiveness is felt after three months. The conversation also covers the resurgence of TV-style advertising and the move of streaming platforms to ad-supported models, showcasing lessons from the UK's marketing effectiveness culture.