Richard Howle
Founder of RH Insights and former director of STAR, advising producers and promoters on ticketing strategy and revenue optimisation for live entertainment.
Best podcasts with Richard Howle
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Feb 5, 2026 • 35min
Dynamic Pricing: Who Profits?
Zoisa North-Bond, CEO of Octopus Energy for Business, explains agile tariffs that shift with wholesale prices. Marco Bertini, marketing professor and behavioural economist, explores how people perceive changing prices. Richard Howle, ticketing strategist, discusses pricing for live events and perishable seats. They debate surge, time-of-use and transparent pricing, and how dynamic models can be used ethically and effectively.
