In this insightful discussion, Richard Dufty, the CRO of Team Cymru, shares his vast experience in driving business growth and strategy. He emphasizes the need for collaboration over siloes, which boosts team success and fosters a culture of trust. The conversation delves into navigating market challenges, highlighting the importance of sustainable growth practices and meaningful client engagement. Dufty also discusses the 'one dollar behind rule' to enhance teamwork, advocating for quality interactions in sales to build long-lasting customer relationships.