Richard Cogswell

In a captivating talk, Richard Cogswell, an author and seasoned sales leader, shares his insights on the vital role of culture in sales success. He discusses how thriving sales teams require more than just tactics; they need a cohesive mission and strong leadership. Cogswell delves into the challenges of transitioning from a high-performing individual to a managerial role and offers strategies for navigating difficult conversations. He emphasizes the importance of fostering a resilient company culture that aligns with organizational values for long-term achievement.