Richard Brett, a FinOps expert with over 15 years in agency finance, shares insights on crucial metrics for agency success. He explains revenue recognition, underscoring its importance for accurate financial assessment. Rich dives into key topics like utilization rates to optimize team efficiency, recovery metrics to highlight over-servicing, and the significance of future work value for resource management. Additionally, he discusses strategies to influence margins through effective rate cards, providing actionable advice for agency growth.
