Richard Brant, Senior Director of Advanced TV, Strategy and Partnerships at Vevo, shares his insights from the forefront of the music video network. He discusses the fragmented streaming inventory landscape and the evolution in agency strategies for CTV. Brant emphasizes the importance of balancing viewer experience and ad monetization while exploring supply path optimization. He also delves into the future of audience measurement and the necessity for innovative approaches to enhance advertising effectiveness, all while navigating the ever-changing media environment.