Richard Banfield

Richard Banfield, a veteran of agency life and recovering CEO, shares invaluable insights on how AI is reshaping the industry. He discusses missed opportunities for agencies in helping clients adopt AI effectively. Richard emphasizes the importance of mentorship and community support in navigating these changes. He also highlights how agencies can evolve as strategic advisors, foster long-term client relationships, and redefine their value proposition. Engaging in community building and thought leadership is crucial for sustaining relevance in this rapidly changing landscape.