Rich Willan

Rich Willan, Head of Content at ZOE, shares how he propelled the health brand's podcast to become the UK's most shared, significantly driving sales. He discusses the importance of creating engaging content, the role of expert voices in enhancing brand trust, and how podcasts can boost brand value profoundly. Rich emphasizes the need for continuous improvement and optimization in podcasting and explores innovative strategies for maximizing audience engagement. His insights on balancing long-form and short-form content are invaluable for creators aiming for growth.