Rich Thompson

Rich Thompson, a UK science tutor turned entrepreneur, shares his journey of transforming his one-on-one tutoring into a thriving online academy that serves tens of thousands. He reveals how analyzing exam papers led him to create efficient learning programs. Rich discusses the dramatic drop in subscribers during COVID and his strategic reinvestment for growth. He offers insights into marketing tactics, from ads to word-of-mouth, and shares detailed metrics that can reshape how you approach your campaigns, all while navigating the challenges of selling to both students and parents.