Rich Thau
Survey researcher and moderator of the Swing Voter Project, specializing in focus groups of persuadable voters; featured guest discussing qualitative findings from battleground-state groups.
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Nov 3, 2025 • 2h 39min
Full Episode - The Public Is Souring On Trump 2.0 + What Swing Voters Really Think… And Why That’s BAD For Democrats
Rich Thau, a survey researcher and moderator of the Swing Voter Project, joins to reveal the mindset of America's swing voters. He discusses how many feel disillusioned with both Trump and Biden, citing deep economic anxieties and a lack of strong messaging from Democrats. Thau emphasizes the importance of connecting with voters who feel left behind and explores the role of social media in shaping opinions. Intriguingly, he notes that some still credit Trump with 'doing something' despite their criticisms, highlighting a complex political landscape.
Nov 3, 2025 • 1h 9min
Interview Only w/ Rich Thau - What Swing Voters Really Think… And Why That’s BAD For Democrats
Rich Thau, a market researcher and moderator of the Swing Voter Project, joins to reveal the mindset of elusive swing voters. He discusses how economic anxiety drives their decisions more than identity politics. Despite disapproving of Trump, some voters won't choose Harris due to concerns over gender and race. Many remain unaware of Biden's achievements, seeing Trump's constant visibility as action. Thau also explores why Democrats fail to inspire these voters and suggests reforms like age caps for candidates to engage disillusioned electorates.
