Rich Smith

Rich Smith, co-founder and CMO of Atlas MedStaff, shares his 20 years of expertise in the staffing industry. He discusses how technology can bolster human connections in recruitment, emphasizing brand loyalty and personal engagement. Smith explores the evolving landscape of social media marketing, particularly the impact of TikTok. He highlights the necessity for adaptability in staffing solutions post-pandemic, underscoring the importance of data for operational efficiency and meaningful relationships.