Rich Liu

Rich Liu, CRO at Everlaw and a proven GTM executive, shares his insights on navigating today's evolving sales landscape. He discusses the challenges of price sensitivity and changing deal cycles while equipping startups to better engage with enterprise clients. Rich weighs the pros and cons of Product-Led Growth versus enterprise sales, highlighting when to pivot strategies. He emphasizes the shifting focus on customer renewals and effective sales playbooks, offering critical strategies for hiring and scaling sales teams in a competitive environment.