Rich Frankel

JJ Healan is the VP of U.S. Marketing at McDonald's, where he focuses on consumer connections, while Rich Frankel serves as the Global Creative Director at Spotify Advertising, infusing creativity into B2B marketing. They discuss navigating the fragmented media landscape, emphasizing innovative strategies that blend physical and digital experiences. Healan shares how McDonald's engages Gen Z through gaming collaborations, while Frankel highlights the importance of personalized creative campaigns in B2B spaces, advocating for emotional connections to drive impact.