Rich Feola

Rich Feola, a YouTube advertising expert for home service professionals, shares his journey of helping over 3,500 clients generate more than $3 billion in revenue. He emphasizes that creativity is key to business success, especially in marketing. The discussion covers effective YouTube strategies, the transition to virtual sales post-COVID-19, and the importance of quality over quantity in lead generation. Rich also highlights the need for continuous feedback and the integration of technology to improve processes and enhance growth.