Rich Doyle, an advocate for self-inquiry and awakening practices, discusses the profound impact of self-inquiry on personal transformation. He emphasizes asking 'Who am I?' to transcend superficial identities and achieve deeper self-awareness. The conversation highlights the healing power of Ayahuasca, including personal stories of grief and ego death. Rich contrasts shallow mindfulness with deep self-exploration, and explores the complexities of relationships and non-duality, encouraging listeners to embrace authentic engagement for true peace and well-being.