Rich Bloom

Rich Bloom, General Manager of Tubi's Creators Program, discusses the groundbreaking creator-first strategy of the streaming service. He explains how Tubi transforms creators into media startups, emphasizing ownership and creative control. Bloom highlights partnerships with popular figures like Kevin Hart and the importance of niche fandoms. He shares insights on rapid production timelines, creator revenue models, and the platform's unique ad strategy. Tubi's focus on empowering creators signals a new era where traditional and creator media converge.