Rich Barton

Rich Barton, co-executive chairman of Zillow and Expedia's founder, dives into his entrepreneurial journey from zero to $35 billion. He discusses his innovative approach to marketing, emphasizing provocation and transparency. Barton shares insights on effective daily rituals for wellness and productivity, the significance of family dynamics in decision-making, and his experiences navigating the tech landscape. He reflects on the emotional impact of career milestones and the importance of empathy in leadership, all while balancing work with personal growth.

Rich Barton, CEO of Zillow and a visionary behind Expedia and Glassdoor, shares insights on building iconic brands. He discusses the innovative marketing tactics that led to the creation of Zillow's Zestimate, emphasizing the balance of emotional storytelling and transparency in real estate. Barton also reflects on leadership challenges during crises, particularly during layoffs, and the importance of cultivating a strong company culture. With a masterclass on branding, he reveals how memorable names can create lasting connections with consumers.

Rich Barton, co-founder of Expedia and Zillow, revolutionized travel and real estate by empowering consumers with technology. He shares how his early days at Microsoft led to the creation of Expedia, transforming booking experiences amidst industry skepticism. Rich discusses the launch of Zillow, which faced a crash due to overwhelming traffic, and how it sparked a new era of transparency in real estate. Reflecting on the balance of passion and luck, he highlights Zillow's evolution through challenges, including the 2008 financial crisis, showcasing the impact of digital innovation.

Brad Gerstner, founder of Altimeter Capital, and Rich Barton, co-founder of Expedia and Zillow, share their insights on navigating modern investment landscapes. They discuss the advantages of SPACs over traditional IPOs and how technology has reshaped e-commerce. The duo reminisces about their early careers and stresses the importance of creativity in branding. They draw parallels between effective leadership and 'The Wizard of Oz,' highlighting traits like courage and wisdom. With humor and depth, they explore how human connection remains vital in business.

Rich Barton, co-founder and former two-time CEO of Zillow, teams up with Jeremy Wacksman, the newly appointed CEO, to discuss their leadership transition. They delve into Zillow's evolution from an advertising platform to a transaction-driven model, enhancing the buying and selling processes. The conversation also highlights the impact of AI on real estate and how remote work has redefined collaboration within the company. Together, they emphasize adaptability in a post-COVID landscape and the importance of consumer focus in future innovations.