Rich Ashton

Rich Ashton, Founder of FirstPartyCapital and expert in AdTech and MarTech investments, discusses the overlooked trillion-dollar potential of the ad tech sector. He debunks the myth of Facebook and Google's dominance, sharing insights on why most funds miss these opportunities. Rich highlights successful case studies like The Trade Desk and AppLovin, and emphasizes the importance of a strong LP network. The conversation also touches on AI's role in the future of advertising and the need for specialized knowledge to navigate this complex landscape.