Ricardo Pouwels

In this engaging discussion, growth strategist Ricardo Pouwels from Tier 11 shares valuable insights from a challenging client case in the gardening niche. He highlights the critical importance of tracking key metrics like new customer acquisition costs, particularly when a business model is flawed. The conversation delves into the struggles of reallocating advertising budgets between Google and Meta amidst stiff competition. Pouwels also emphasizes the necessity of patience and strategic planning, especially when client expectations misalign with reality.