Ricard Vila

Ricard Vila, Chief Digital Officer at LATAM Airlines, discusses the airline's groundbreaking digital transformation journey initiated in 2019. He highlights the creation of a dual people model tailored for digital talent, advocating for paying top contributors more—comparing them to football stars. The conversation explores role simplification, faster decision-making, and a focus on customer service, emphasizing continuous learning and adaptability. Ricard's insights provide a unique look at reshaping airline culture in the digital age.