Rica Facundo

S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, dives deep into how digital fatigue is reshaping consumer behavior, shifting phones from companions to mere utilities. Rica Facundo, WARC's managing editor in Asia Pacific, connects escapism trends—like nostalgia-driven hobbies and the La Bu Bu phenomenon—to this digital exhaustion. The duo argues for marketers to focus on immersive real-life experiences and emotional connections, ensuring brand stories resonate in a world overwhelmed by algorithms.