Rica Facundo
Managing Editor of WARC Asia Pacific and author of the WARC Guide on customer experience, specializing in CX strategy and brand building.
Best podcasts with Rica Facundo
Ranked by the Snipd community
7 snips
Nov 11, 2025 • 16min
Tackling the customer experience gap
Join Rica Facundo, Managing Editor of WARC Asia Pacific and CX strategy expert, as she dives into the critical customer experience gap. Rica reveals that a staggering $3.7 trillion is at stake, with over half of customers ditching brands after a single bad experience. She emphasizes the need for marketers to treat CX as key to brand building, breaking down silos with shared metrics. Discover why emotion should remain in customer interactions, and how innovative approaches can transform brand journeys, particularly in today’s AI-driven landscape.
4 snips
Apr 10, 2025 • 34min
The Pace Principle: how to build brands in dynamic markets
Rica Facundo, Managing Editor for WARC APAC, and Rob Brittain, an independent marketing consultant, dive into the fascinating world of brand building in Asia. They unveil the 'Pace Principle,' arguing for a balance between quick wins and long-term growth. The duo tackles misconceptions about legacy media and stresses the importance of cultural connections for consumer engagement. They emphasize the need for marketers to adapt swiftly, integrate consumer insights, and justify sustained brand investments in today's dynamic landscape.
