In this engaging discussion, Ric Lewis, a prominent businessman and the chair of The Black Heart foundation, unveils his 12 guiding principles for success in life and business. He shares his inspiring journey from humble beginnings to a leading figure in the UK. Topics include authentic leadership, the importance of self-awareness, and the distinction between behavior and character in parenting. Listeners gain practical insights on trust, time management, and empowering young people to overcome self-doubt, making this a treasure trove of wisdom.